SAS Motors Limited: Revolutionizing Indian Agriculture with Affordable Machinery

SAS Motors Limited, commonly known as Angad, is a public limited company with a noble mission: to provide low-cost agricultural machinery to Indian farmers. Established in April 2003 and headquartered in Faridabad, Haryana, India, this innovative company has made significant strides in the agricultural machinery industry, particularly with its flagship product, the Angad 240 D tractor. SAS Motors is dedicated to sourcing, assembling, manufacturing, and marketing the Angad tractor, along with a range of other essential agricultural equipment.

Pioneering Affordable Farming Solutions

The Angad 240 D tractor, launched in November 2004, has made a substantial impact in the Indian agricultural landscape. It has been warmly embraced by farmers across the country, with over 5000 Angad tractors currently tilling Indian soil. What sets Angad apart is its ability to cater to first-time tractor owners, with a remarkable 90% of buyers being new to tractor ownership. This contrasts with the broader tractor industry, where roughly 50% of sales come from the replacement market. Angad’s affordability and utility have made it a game-changer for Indian farmers.

Innovative Manufacturing Strategies

SAS Motors Limited employs an ingenious manufacturing strategy to keep costs low while maintaining product quality and efficiency. The company sources standardized, mass-produced components at economical prices and combines them with selected customized components to enhance tractor performance. This approach ensures that Angad tractors are well-suited for the specific demands of Indian agriculture.

Recognizing the significant impact of transportation costs on the final price of a low-cost tractor, SAS Motors Limited has adopted a unique regional assembly setup. Tractors are assembled in plants strategically located close to their target markets. This regional approach reduces transportation costs, making Angad tractors even more accessible to Indian farmers.

Diverse Product Portfolio

SAS Motors Limited takes pride in its diverse product portfolio, catering to a wide range of agricultural needs. The company’s current offerings include:

1. Tractors:

• Angad 240D: A 22 HP tractor designed for versatile agricultural tasks.
• Angad 350D: A 35 HP tractor built to handle more substantial farming operations.

2. Power Tillers:

• Angad 150PT Power Tiller: A robust and efficient power tiller to assist with soil preparation.

3. Rotovators: Essential equipment for soil cultivation.

4. Diesel Engines: Powering a variety of agricultural machinery.

5. Power Weeders / Mini Tillers:

• Angad Diesel Hal: A multifunctional mini tiller designed to streamline farming activities.

SAS Motors Limited’s commitment to providing affordable and efficient machinery has made a significant impact on Indian agriculture. By empowering small and marginal farmers with accessible technology, the company contributes to the growth and sustainability of India’s agrarian economy.

As SAS Motors Limited continues its journey of innovation and affordability, it stands as a beacon of hope for Indian farmers, offering them the tools they need to thrive in an ever-evolving agricultural landscape.