Husqvarna Group: Pioneering Outdoor Power Products Since 1689

Husqvarna Group, officially known as Husqvarna AB, is a renowned Swedish manufacturer of outdoor power products, with a history dating back to 1689. The company’s diverse range of offerings includes robotic lawn mowers, chainsaws, trimmers, brushcutters, cultivators, garden tractors, and various equipment and diamond tools designed for the construction and stone industries. This article delves into the rich history and evolution of Husqvarna Group.

A Legacy of Over Three Centuries

Husqvarna’s history is a testament to its enduring commitment to innovation and quality craftsmanship. The company was founded in 1689 and began as a state-owned rifle factory in Husqvarna, Sweden. Over the centuries, Husqvarna transitioned and diversified its product line, ultimately becoming a globally recognized brand in the outdoor power products industry.

Product Portfolio

Husqvarna Group offers an impressive array of outdoor power products, each reflecting the company’s dedication to excellence. Some of their key product categories include:

• Robotic Lawn Mowers: Known for their efficiency and precision, Husqvarna’s robotic lawn mowers have revolutionized lawn care.
• Chainsaws: Renowned for their performance and durability, Husqvarna’s chainsaws are trusted by professionals and homeowners alike.
• Trimmers and Brushcutters: Designed for precision and ease of use, these tools help maintain well-groomed lawns and landscapes.
• Cultivators: Husqvarna’s cultivators are essential for gardeners, enabling efficient soil preparation and planting.
• Garden Tractors: With a focus on power and versatility, Husqvarna’s garden tractors make lawn maintenance a breeze.
• Consumer Watering Products: Under the brand Gardena, Husqvarna offers a range of products for efficient and sustainable watering solutions.
• Construction and Stone Industry Tools: Husqvarna provides cutting equipment and diamond tools vital for the construction and stone industries, reflecting the brand’s commitment to innovation.

Evolving Divisions

Over the years, Husqvarna Group has seen various divisions evolve:

• Motorcycle Division: In 1987, Husqvarna’s motorcycle division was spun off and is now owned by KTM, continuing the legacy of the brand in the motorcycle industry.
• Sewing Machine Division: In 1997, the sewing machine division was sold off and is currently owned by SVP Worldwide.

Historical Milestones

The history of Husqvarna Group is marked by significant milestones:

• Firearms: The company’s journey began as a firearms manufacturer, with roots dating back to 1689. Husqvarna continued producing firearms for over three centuries.
• Sewing Machines: In the late 19th century, Husqvarna recognized that its machinery used for rifle production could be repurposed for sewing machines, leading to a new era of innovation.
• Kitchen Equipment and Cast Iron: The product range expanded to include kitchen equipment made of cast iron and later stoves and ovens.
• Bicycles: Husqvarna ventured into bicycle production, with several patents registered.
• Motorcycles: In 1903, Husqvarna produced its first motorcycle, and by the 1930s, it became renowned for its lightweight engines used in track racing and motocross.
• Lawn Mowers: As demand for other products declined, Husqvarna embraced lawn mower production, culminating in the launch of the first engine-powered lawn mower in 1947.
• Chainsaws: Responding to market demands, Husqvarna introduced its first chainsaw in 1959, capitalizing on its engine expertise.
• Electrolux Acquisition: In 1978, Electrolux acquired Husqvarna.
• Divestment of Motorcycle Division: The motorcycle division was sold to Cagiva in 1986.
• Robotic Lawn Mowers: In 1995, Husqvarna launched the world’s first solar-powered robotic lawn mower.
• Acquisitions: In 2007, Husqvarna acquired Gardena, solidifying its position as the European leader in consumer watering products.
• Expansion in Asia: The acquisition of Jenn Feng and the construction of a new plant for chainsaws bolstered Husqvarna’s presence in Asia in 2008.
• Demolition Robot: In 2009, Husqvarna introduced its first remote-controlled demolition robot.
• Chainsaw Chains: The decision to invest in a new production facility for chainsaw chains was made in 2013.
• Recent Milestones: Husqvarna has continued its journey, celebrating 330 years of innovation in 2019 and expanding its offerings, including floor grinding and polishing.

Ownership and Financials

Husqvarna Group is publicly traded on Nasdaq Stockholm under the symbol HUSQ B. In 2022, the company reported revenues of SEK 54 billion and an operating income of SEK 3 billion. Key ownership stakes are held by Investor AB (33.2%) and Lundbergs AB (25.3%).

Brand Portfolio

Husqvarna Group owns and operates several prominent brands in the outdoor power products industry. Some of the notable brands under its umbrella include Husqvarna, Gardena, McCulloch, PoulanPro, Weed Eater, Flymo, Jonsered, Klippo, Diamant Boart, RedMax, HTC, and Blastrac.

Husqvarna Group’s journey from a historic rifle factory to a global leader in outdoor power products is a testament to its adaptability and commitment to innovation. With a rich heritage spanning over three centuries, the company continues to offer cutting-edge products that enhance the lives of consumers and professionals worldwide.

For more information about Husqvarna Group and its product offerings, please visit their official website at husqvarnagroup.com.