Gravely Tractor: Pioneering Lawn and Garden Equipment

Gravely, based in Brillion, Wisconsin, is renowned for manufacturing a variety of powered lawn and garden implements, including “walk-behind, zero-turn, and outfront mowers.” However, Gravely’s journey began with the invention of hand-pushed plows fitted with auxiliary motorcycle engines. This article delves into the history and evolution of Gravely, from its humble beginnings to its role as a leading manufacturer of lawn and garden equipment.

The Vision of Benjamin Gravely

• Benjamin Franklin Gravely, originally from Dunbar, West Virginia, envisioned a revolutionary tractor that would transform gardening and lawn maintenance for homeowners.
• In 1916, he manufactured a hand-pushed plow powered by an auxiliary Indian motorcycle engine, driven by belts.
• Gravely designed the engine and produced the first tractors in collaboration with F.W. Wilcox, a friend who owned a machine shop in Middleport, Ohio.

Incorporation and Growth

• Gravely’s company was formally incorporated in 1922, marking the start of commercial tractor production.
• To facilitate production, an old factory in Dunbar, West Virginia, was purchased with assistance from investors, including Eustace Rose, a close friend who played a pivotal role in tractor development.
• Gravely’s dedication to quality and customer loyalty contributed to strong sales, ensuring profitability even during the Great Depression.

Expanding Reach

• In the early years, Gravely personally transported tractors to farms as far as Florida, selling them for $175 each.
• The company established sales outlets across the United States and had international sales representatives in Germany, France, and Switzerland.

Transition to Gravely Tractor

• Gravely sold his stock in the company in 1940 and passed away in 1953.
• The Studebaker Corporation gradually acquired Gravely Tractor, and by 1960, it became part of Studebaker-Worthington.
• An attempt to reduce costs by moving the plant to North Carolina led to challenges and declined tractor production.
• Gravely’s loyal customer base enabled the company to survive, despite losing some market share to competitors.

Product History

• Gravely’s product lineup included two main categories: walk-behind units and riding tractors.
• Walk-behind models included the one-wheel Model D, two-wheel Model L, and Model C, with numerous variations and attachments.
• Riding tractors featured an innovative all-gear design, eliminating the need for drive belts, and were powered by engines ranging from 10 to 18 horsepower.

The Modern Gravely

• In 2004, Gravely produced its last two-wheeled tractor, marking a shift toward modern lawn equipment.
• Gravely offers a range of power lawn implements, including zero-turn mowers and grass trimmers.
• The Gravely brand operates as the commercial lawn division of AriensCo, which acquired Gravely in 1982.

Gravely’s history showcases innovation in the lawn and garden equipment industry, evolving from hand-pushed plows to modern, efficient mowers. The brand remains dedicated to serving the needs of homeowners and professionals in lawn care.